Work · Concept / Preview · 01
Northway Dental
Calm typography, an obvious booking path and a layout built for thumbs — because nobody researches a dentist at a desk.
Where they started.
A family practice with 200+ five-star reviews and no website to show for it. Patients found them on Google Maps, then bounced to a competitor with a booking button.
The concept.
A single, fast page that answers the three questions every patient has — what do you do, does it hurt, can I book now — with a reassuring tone, real pricing anchors and an online booking flow that works with one thumb.
The reasoning.
Dental decisions are emotional before they're rational. Soft ivory surfaces, a deep teal accent and generous whitespace lower the pulse; the sticky Book button is never more than one tap away.
- Booking integrationConnects to the clinic's existing scheduler; new patients book in under 30 seconds.
- Google Maps & reviewsMap, hours and the 4.9★ rating pulled in — social proof without a testimonial carousel.
- Insurance & pricing FAQPlain answers to the questions front-desk staff answer 40 times a day.
- Performance targetSub-second first paint on a mid-range phone over 4G; Lighthouse 98+.
- Home
- Services
- Team
- Pricing & insurance
- Contact & booking
Ready when you are
Want one like this for your business?
We'll build the concept first. You decide if it deserves your name.